Specsavers is promoting contact lenses with a computer-generated koala in its latest ad, which also sees the retailer drop its "Should've gone to Specsavers" strapline.
The marsupial was created by the special-effects company Framestore.
Released: 08 August 2011
Specsavers is set to become one of the first brands to use the newly expanded Google+, with a campaign that features a live "hangout'" with brand ambassador Gok Wan.
Specsavers is launching a TV ad starring Gordon Ramsay to promote its free varifocals lenses offer.
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