Ladbrokes marks the start of the new football season with an ad featuring the Italian commentator Tiziano Crudeli, in the first work for the brand by SapientNitro.
Elements within the spot change, including the scoreboard, to display real-time odds during ad breaks.
Released: 10 August 2011
SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.
Online gambling and dating have exploded over the past five years. I have experience of neither, but I do see myself as a potential punter in the gambling arena. I'm not ruling out online dating, by the way; I'm just not sure my wife would be entirely supportive, even if I were doing it under the guise of agency research.
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