Times 'Times+ member' by CHI & Partners
The Times is pushing its Times+ membership, the rewards programme for subscribers, in digital and print ads created by CHI & Partners.
Photographs, taken by Hamish Brown, are set on a backdrop of art detailing each member's connection with the Times newspapers and the Times+ service.
Behind-the-scenes and "making of" footage will be available on the Times website, Facebook and YouTube.
The Times+ campaign is also being supported online on the Times and Sunday Times sites and by ads on both iPad editions.