Levi's 'legacy' by Wieden & Kennedy Portland
Levi's has released a spot as part of its "go forth" campaign, but had to postpone the UK launch due to a riot scene in the film.
Following the rioting and looting in the UK, the ad campaign will now only go ahead overseas.
It was filmed in Berlin and features The Laughing Heart, a poem by Charles Bukowski.
The campaign spans TV, print, digital and outdoor, with media planning and buying handled by OMD.