Heineken 'this is the game' by Wieden & Kennedy Amsterdam

Heineken is promoting its sponsorship of the Rugby World Cup in new work by Wieden & Kennedy Amsterdam.

The TV spot is supported by large outdoor print ads in New Zealand, which hosts the tournament.

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Keywords:

Wieden & Kennedy, Heineken, Alcohol, Rugby World Cup, Rugby Union, Food & Drink, Agency, Ad campaign, Television campaign, Global, Creative agency

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