Krave 'Krave Krusader' by CMW

0.0 0 Votes

Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.

As well as Krave Krusader game elements, a mobile Facebook app features a chocolate hunt, a virtual game challenging players to search for and collect chocolate chunks located in their immediate surroundings when they are out and about.

By checking into these locations online, players can capture the chocolate and add them to their Facebook account to earn achievements and rewards to progress to further levels of the game.

Share On:

Released: 15 August 2011

Krave 'krave krusader' by CMW

Krave 'krave krusader' by CMW

Related Creative:


Art director
Media agency

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Kellogg's Crunchy Nut 'dinosaur' by Leo Burnett London

Kellogg's Crunchy Nut 'dinosaur' by Leo Burnett London

The film Jurassic Park was the inspiration for new spot for Kellogg's Crunchy Nut, which is the second commercial from the "the trouble is they taste too good" campaign.

School Reports 2011: CMW

School Reports 2011: CMW

If 2009 was the year that CMW propelled itself back into the limelight, then 2010 was the year that it cemented its place as one of the strongest DM agencies in the industry.