Kraft Foods 'Velveeta Cheesy Skillets' by Wieden & Kennedy Portland

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Kraft Foods has launched a campaign to promote Velveeta Cheesy Skillets, aimed at mothers looking for meal-time solutions without having to spend too long in the kitchen.

In both the TV and digital executions, a blacksmith asks us to embrace the open flame and wield our skillets to forge our family a dinner of liquid gold Velveeta Cheesy Skillets.

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Released: 16 August 2011

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