Volkswagen 'Golf Cabriolet' by DDB UK

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DDB UK has created a TV campaign to mark the return of Volkswagen's Golf Cabriolet to the car market.

The spot evokes childhood memories of having fun in open-top toy cars, with the Kinks track Days as the soundtrack.

It was written by Mike Crowe, art directed by Rob Messeter and directed by Benito Montorio through Blink Productions.

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Released: 16 August 2011


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Private View about this creative

Private View: Damon Collins and Paul Shearer

Private View: Damon Collins and Paul Shearer

With work from Ikea, Lucozade, Skcin, The Natural Confectionery Company, Times+ and Volkswagen

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