Volkswagen 'Golf Cabriolet' by DDB UK

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DDB UK has created a TV campaign to mark the return of Volkswagen's Golf Cabriolet to the car market.

The spot evokes childhood memories of having fun in open-top toy cars, with the Kinks track Days as the soundtrack.

It was written by Mike Crowe, art directed by Rob Messeter and directed by Benito Montorio through Blink Productions.

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Released: 16 August 2011

Credits

Marketing director
National communications manager
Communications manager
Creative director
Copywriter
Art director
Director
Production company
Agency TV producer
Producer
Media agency
Media planner
Business director
Account manager
Account planner

Private View about this creative

Private View: Damon Collins and Paul Shearer

Private View: Damon Collins and Paul Shearer

With work from Ikea, Lucozade, Skcin, The Natural Confectionery Company, Times+ and Volkswagen

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