Brother 'labels' by Grey London

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Brother is running a £1.5 million UK-wide campaign, created by Grey London, that asks people in locations on Route 66 how they would label themselves.

The TV spots will also be made available on Facebook and YouTube and be supported by print ads.

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Released: 22 August 2011

Credits

Director
Creative director
Copywriter
Art director
Planner
TV producer
Account management
Assistant editor
Post-production

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