Cheestrings 'calcium mash-up' by Fallon

0.0 0 Votes

Fallon has chosen a "cheesy" 70s track to accompany a montage starring its Mr Strings brand character in a new spot for Cheestrings.

The ad is supported by online and offline PR activity.

Phil Chapman, the chief marketing officer at Kerry Foods UK, said: "Mr Strings is hugely popular with mums, so we wanted to have a little fun with him by making him the star of a 70s ‘Dallas-esque’ ad. We think it works really well to both capture the attention of mums and drive home the message about calcium."

Share On:

Released: 22 August 2011

Related Creative:


Account director
Account manager
Agency planners
Audio post-production
Media agency

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Cheestrings 'spaghetti' by Fallon

Cheestrings 'spaghetti' by Fallon

Cheestrings has launched an ad to support its latest product, Cheestrings Spaghetti.

Cheestrings 'spaghetti' by Fallon

Cheestrings 'spaghetti' by Fallon

Cheestrings, the children's cheese snack, has launched a new spot by Fallon featuring the Cheestrings character on the beach.