Pear Drop 'turn the air pear' by JWT London

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The new soft drinks brand Drop Drinks is promoting its pear-drop-flavoured product with two online ads by JWT.

Pear Drop, which tastes like the sweet of the same name, launched earlier this year and is primarily targeted at a youth audience.

The voiceover on the ad is by Rahman Salami, the platform announcer at Bethnal Green Tube station whose voice has attracted a cult following.

The ads will be hosted on the Pear Drop Facebook page as well as a Drop Drinks YouTube channel.

Drop Drinks is owned by Mount Valley.

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Released: 22 August 2011

Creative in this campaign:

Credits

Executive creative director
Art director
Copywriter
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