Birds Eye 'give a bear a home' by AMV BBDO

The Birds Eye "Polar Bear" mascot opens the freezer to be confronted by a vision of himself in the latest ad for the frozen-food brand.

Birds Eye is releasing mini versions of the bear through an on-pack promotion.

The campaign is spearheaded by a TV ad this month and activity on its Facebook page.

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Grocery Food, birds eye, Food & Drink, AMV BBDO, Television campaign, United Kingdom, Agency, fish fingers, Ad campaign, polar bear, Global, Creative agency

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