Birds Eye 'give a bear a home' by AMV BBDO

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The Birds Eye "Polar Bear" mascot opens the freezer to be confronted by a vision of himself in the latest ad for the frozen-food brand.

Birds Eye is releasing mini versions of the bear through an on-pack promotion.

The campaign is spearheaded by a TV ad this month and activity on its Facebook page.

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Released: 25 August 2011

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Communications director at AMV BBDO

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