O2 'get up for England' by VCCP

4.5 3 Votes

O2, the sponsor of the England rugby team, has launched a major campaign in the run-up to the Rugby World Cup featuring the England coach Martin Johnson and eight players including Jonny Wilkinson, Lewis Moody, James Haskell and Chris Ashton.

As the tournament takes place in New Zealand, fans in the UK are faced with the prospect of early morning starts in order to catch each game live on TV.

To help fans, O2 will be sending out up to 90,000 specially created England rugby "breakfast packs".

 


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Released: 25 August 2011

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Private View about this creative

Private View: Russell Ramsey and David Harris

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer

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