ESPN 'Monday Night Football' by Wieden & Kennedy New York

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ESPN is promoting its Monday night American football coverage with a new spot.

The TV ad instructs doctors, lawyers, teachers and pest-control staff that their only job on a Monday evening is to watch football.

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Released: 22 August 2011

Credits

Creative directors
Stuart Jennings
Brandon Henderson
Copywriter
Dave Canning
Art director
Cyrus Coulter
Producer
Jenny Hollowell
Account team
Brandon Pracht
Matthew Mauriello
Katie Jensen
Executive creative directors
Scott Vitrone
Ian Reichenthal
Head of broadcast production
Gary Krieg
Production company
Smith & Jones Films
Director
Ulf Johansson
Executive producer
Philippa Smith
Line producer
Megan Moore
Director of photography
Andrzej Sekula
Editor
Tom Scherma
Cosmo Street
Post-production
Heather Richardson
Maura Woodward
VFX
Switch FX
Supervisor
Jon Magel
Flame artist
Jon Magel
Producer
Diana Dayrit
Titles
Valins
Mixer
Steve Rosen
Sonic Union
Producer
Justine Cortale
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Part of the Brand Republic Group