Chedds 'statue' by VCCP

4.5 2 Votes

Cathedral City has launched its new children's cheese snack, Chedds, with an ad introducing the brand character Monty the Mouseketeer.

The two 30-second ads air in the back-to-school period and are part of a £3 million investment in the new brand.

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Released: 29 August 2011

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Private View about this creative

Private View: Russell Ramsey and David Harris

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer

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Private View: Russell Ramsey and David Harris

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer