Cathedral City has launched its new children's cheese snack, Chedds, with an ad introducing the brand character Monty the Mouseketeer.
The two 30-second ads air in the back-to-school period and are part of a £3 million investment in the new brand.
Released: 29 August 2011
With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer
Cathedral City has launched a 60-second spot by Grey London celebrating being the "nation's favourite" cheese brand.
With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer
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