Toyota 'the smart money's on Yaris' by Saatchi & Saatchi
Toyota is launching a series of pop-video-inspired ads as part of its campaign for the next-generation Yaris.
The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation.
The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas & Francois through Riff Raff Films.