Toyota 'the smart money's on Yaris' by Saatchi & Saatchi

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Toyota is launching a series of pop-video-inspired ads as part of its campaign for the next-generation Yaris.

The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation.

The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas & Francois through Riff Raff Films.

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Released: 31 August 2011

Credits

Creative partners
Paul Silburn, Kate Stanners
Creative director (toyota europe)
Adrian Caddy
Copywriter
Rob Potts
Art director
Andy Jex
Planner
Faraaz Marghoob; Gareth Ellis; Elaine Webb
Account handler
Leigh Thomas; Ben Wilkinson; Florian Voigt
Producer
James Faupel
Media buying agency
Zenith Optimedia
Media planner
Matt Skelding
Production company
Riff Raff Films
Director
Jonas & Francois
Editor
Joe Guest at Final Cut
Exec producer
Matthew Fone
Producer
Michaela Johnson
Post-production company
Mathematic
Audio post-production company
Factory
Date released
Saturday 13th August 2011
City/ country
Pan Europe (UK, Germany, Belgium)
Agency contact
Tatiana Withanage 0207 462 7831 tatiana.withanage@saatchi.co.uk
Natalie Melder 0207 462 7576 natalie.melder@saatchi.co.uk

Private View about this creative

Private View: Mick Mahoney and Al Young

Private View: Mick Mahoney and Al Young

Featuring work from Kodak, Foster's, Dior, Bupa, Natwest and Toyota.

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