Malibu 'E! idents' by Audacity

4.8 2 Votes

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel.

The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments".

The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign.

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Released: 31 August 2011

Creative in this campaign:

Credits

Head of marketing
Creative director
Art director
Copywriter
Director
Production company
Agency producer
Account director

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