Malibu 'E! idents' by Audacity

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel.

The idents show a group of friends going about their normal lives, which are interrupted by "celebrity moments".

The idents launched at 9pm on 25 August and will run for four months. They will be supported by E! online activity and a social media campaign.

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Malibu, Audacity, United Kingdom, Alcohol, Food & Drink, Ad campaign, Agencies, Television campaign, Global

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