Marks & Spencer 'autumn 2011' by RKCR/Y&R

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The Hollywood actor Ryan Reynolds and Burberry model Rosie Huntington-Whiteley front Marks & Spencer's autumn 2011 campaign by Rainey Kelly Campbell Roalfe/Y&R, shot by the photographer Greg Williams.

Meanwhile, the model David Gandy has been unveiled as the face of M&S's Collezione sub-brand.

The models and actresses Sophie Byron, Suki Waterhouse and Louise de Chevigny also appear in new in-store, online and print ads, shot by Rankin, for the store's Limited Collection.

The M&S executive director of marketing, Steve Sharp, said: "It’s a very different campaign for M&S as it’s the first time we have focused on one of our brands in this way. We are very proud of the result."

The work was written by Graeme Cook and art directed by Stuart Elkins.

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Released: 31 August 2011

  • Autograph Autumn 2011

    Autograph Autumn 2011

  • Collezione Autumn 2011

    Collezione Autumn 2011

  • Limited Collection Autumn 2011

    Limited Collection Autumn 2011

  • Autograph

    Autograph

  • Limited Collection Autumn 2011

    Limited Collection Autumn 2011

of

Credits

Creative director
Copywriter
Art director
Planner
Media planner
Retouching company

Private View about this creative

Private View: Russell Ramsey and David Harris

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer

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