EA Sports 'love football, play football' by Wieden & Kennedy Amsterdam

0.0 0 Votes

The footballer Wayne Rooney stars in the new EA Sports ad for Fifa 12, which launched during the half-time interval of the recent Premier League match between Manchester United and Arsenal.

Dressed in his United kit, the striker appears as a giant version of himself facing a frightened goalkeeper from the penalty spot.

The ad, which was created by Wieden & Kennedy Amsterdam, also features in-game footage. It was written by Zach Watkins, art directed by Craig Williams, and directed by Henry-Alex Rubin through Smuggler.

Share On:

Released: 01 September 2011

Related Creative:

Credits

EA sports
GVP marketing
General manager football
Senior marketing director
Marketing manager
Senior director advertising & media
Senior campaign manager advertising
Wieden +Kennedy Amsterdam
Executive creative director
Creative directors
Art director
Copywriter
Broadcast director
Executive producer, producer
Group account director
Account director
Account manager
Project manager
Business affairs
FILM PRODUCTION
PRODUCTION COMPANY SMUGGLER Director Henry-Alex Rubin Director of Photography Danny Cohen Producer Ray Leakey Executive Producer Chris Barrett/ Fergus Brown POST PRODUCTION THE MILL Flame Neil Davies 3D Hitesh Patel, Jules Janaud, Francois Roisin Telecine James Bamford Producer Matt Williams/ Andrew Patrick EDITING COMPANY WHITEHOUSE POST Editor Russell Icke AUDIO POST GRAND CENTRAL RECORDING STUDIOS Sound Designer/Mixer Raja Sehgal MUSIC In-A-Gadda-Da-Vida written by C/A Douglas Lloyd Ingle, (C) 1968 Cotillion Music Inc., Ten East Music and Iron Butterfly Music, administrated by Warner/Chappell Music, 1968 Atlantic Recording Corp Music Adaptation Massive Music PRINT PRODUCTION Photographer Peter Funch Agent Seamus O'Cleary at Bonakdarcleary PRINT PRODUCTION COMPANY Retoucher Werkstette Retoucher Dario Fusnecher, TAG

Private View about this creative

Private View: Russell Ramsey and David Harris

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Private View: Russell Ramsey and David Harris

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer