Foster's 'smart/casual' by Adam & Eve

5.0 1 Votes

Foster's is launching the first-ever digital outdoor campaign that allows people to create and submit content for Facebook directly from a poster.

Created by Adam & Eve, the campaign, to promote Foster’s Gold, will run on digital bus shelters across the UK, and follows the recently launched "smart/casual" TV ads starring Holly Valance.

The screen takes a photo of the participant's face, and allows them to choose from a digital wardrobe of various smart and casual clothes. Once an outfit is selected, a picture is taken of them alongside the brand spokesmen Brad and Dan, and is automatically uploaded to Facebook, where users can tag themselves and share with friends.

Simon Lloyd, Christine Turner, Sian Coole and Jo Creswell created the campaign. The production company was Grand Visual.

Share On:

Released: 01 September 2011

Foster's 'smart/casual' by Adam & Eve

Foster's 'smart/casual' by Adam & Eve

Related Creative:

Private View about this creative

Private View: Mick Mahoney and Al Young

Private View: Mick Mahoney and Al Young

Featuring work from Kodak, Foster's, Dior, Bupa, Natwest and Toyota.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Foster's

Foster's "economy" by Adam & Eve/DDB

Foster's 'Lucy' by Adam & Eve

Foster's 'Lucy' by Adam & Eve

Adam & Eve has created the seventh execution in its Foster's 'good call' campaign, which shows its agony uncles 'Brad' and 'Dan' getting their first female caller.