Old Spice 'smell better than yourself' by Wieden & Kennedy Portland

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Old Spice introduces a sea captain in its latest ad campaign for the new Red Zone range.

The campaign will also include Facebook and YouTube activity and forms part of the brand's "smell better than yourself" campaign, featuring Isaiah Mustafa.

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Released: 09 September 2011

Credits

W&K Portland
Creative directors
Jason Bagley / Eric Baldwin / Craig Allen
Copywriters
Eric Kallman / Craig Allen
Art directors
Craig Allen / Eric Kallman
Senior producer
Lindsay Reed
Account team
Jordan Muse
Executive creative directors
Mark Fitzloff / Susan Hoffman
Agency executive producer
Ben Grylewicz
Production
Production company
MJZ
Director
Tom Kuntz
Executive producer
Jeff Scruton
Line producer
Scott Kaplan
Director of photography
Fred Elmes
Editorial
Editorial Company
Mackenzie Cutler
Editor
Gavin Cutler
Asst. editor
Ryan Steele
Post producer
Sasha Hirschfeld
Vfx
Vfx company
The Mill
Shoot supervisors
Phil Crowe / Jamie O’Hara
Flame lead
Phil Crowe
Flame assists
Steve Cokonis
Vfx senior producer
Arielle Davis
Cg supervisor
John Leonti
Cg lead
Josh Hatton
Cg
Alex Moaveni / Martin Rivera
Vfx executive producer
Sue Troyan
Sound design
Music & sound company
Mackenzie Cutler
Sound designer
Sam Shaffer
Mix
Mix company
Lime
Engineer
Loren Silber
Asst. engineer
Lindsey Alvarez
Producer
Jessica Locke
Company
CO3
Colorist
Siggy Ferstl
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