IG Index 'September switchers' by DDB UK

DDB UK has created a campaign for the financial spread betting company IG Index, involving a takeover of city workers' commutes.

The "September switchers" campaign comprises outdoor, press and online support. It involves a takeover of Waterloo train station, featuring pennants along platforms, floor media on the station concourse and hanging banners.

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United Kingdom, Agency, DDB UK, Ad campaign, IG Index, Agencies, Television campaign, Global, Creative agency

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