Arthritis Foundation 'weapon' by Y&R New York

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Billie Jean King has joined the Arthritis Foundation, the Ad Council and the United States Tennis Association to launch a public-service campaign to fight arthritis.

The work ran on TV as well as in PA announcements and signage and collateral materials throughout the US Open at the Arthur Ashe Stadium in Flushing Meadows, New York.

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Released: 09 September 2011

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