Dodge 'search engine' by Wieden & Kennedy Portland
A new US ad campaign for the 2012 Dodge Journey gives people a chance to win one of three Journey vehicles hidden in the US.
The initial 30-second TV spot, "search engine", shows a montage of three Dodge Journeys on various adventures across the country.
The spot ends with the viewer being told that the vehicle they’ve just seen is now waiting to be found. The first person to locate the Dodge Journey wins it.
Three additional TV spots will reveal details on where the vehicles can be found.
The campaign extends to YouTube where consumers can unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journeys.