Honda 'many roads to zero emissions' by Wieden & Kennedy London

0.0 0 Votes

Honda Motor Europe has unveiled its new Civic at the Frankfurt Motor Show and the concept for the stand was by Wieden & Kennedy London.

Honda's ambition is to cause no harm to the environment. W&K, in collaboration with the Belgian designer Sebastien Wierinck, created a visual representation of this aim for the motor show.

Wierinck created a series of pipes that are connected to one of the focal points, "The Dream House", a place where  technologies come together under one roof to help reduce emissions.

He used flexible, polyethylene tubes that he has manipulated to represent the many "roads to zero emissions" and to symbolise the fact that everything Honda does and makes is connected.

Share On:

Released: 14 September 2011

Honda 'many roads to zero emissions' by Wieden & Kennedy London

Honda 'many roads to zero emissions' by Wieden & Kennedy London

Credits

Creative directors
Stand builder
Designer and creative, YT brand channel
Copywriter YT brand channel
Interactive creative directors
Creative directors
Production company
Production company 2am
Director 2am
Stitch
Post-production
Sound

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Honda 'do more new' by Mcgarrybowen London

Honda 'do more new' by Mcgarrybowen London

A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.

Honda 'the more we look, the more we learn' by Wieden & Kennedy

Honda 'the more we look, the more we learn' by Wieden & Kennedy

Honda UK has launched a new TV campaign for its sponsorship of Documentaries on 4.