John Lewis 'through the ages' by Adam & Eve

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Adam & Eve has released a new TV ad promoting John Lewis' electrical products.

The 60-second spot consists of seven vignettes, each representing a different era. In the opening scene, a young boy in his bedroom listens to a cassette of The Smiths on a Sony hi-fi.

The next features friends dancing to the ska track On My Radio by The Selector. The tracks were mixed by the music producer Bullion. The ad was created by Sidney Rogers and Harry Bugden, and directed by Ringan Ledwidge through Rattling Stick.

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Released: 16 September 2011

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Private View about this creative

Private View: Gerry Moira and Phil Chapman

Private View: Gerry Moira and Phil Chapman

With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis.

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