Coca-Cola 'the great happyfication' by Wieden & Kennedy Amsterdam

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Coca-Cola is launching the latest instalment of its 'happiness factory' campaign with an animated spot.

The six-minute film, which aims to "distill the secrets of happiness", premières on Facebook via YouTube to more than 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.

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Released: 19 September 2011


The Coca-Cola Company
VP global advertising strategy and content excellence
Global communications manager
Group director film and music production
Creative producer, film & music, global content excellence
Creative director World of Coca-Cola
Wieden & Kennedy Amsterdam
Executive creative director
Creative directors
Art director
Broadcast director
Agency producers
Group account director
Account directo
Account manager
Project manager
Business affairs
Film production
Production company
Psyop creative directors
Executive producer
Assistant producer
Animation lead
3D lead
Compositing leads
Sound design company
Sound designer
Executive producer
Sound designer/mixer
Music company
Andrew Bloch + Morgan Visconti

Private View about this creative

Private View: Jon Williams and Ajaz Ahmed

Private View: Jon Williams and Ajaz Ahmed

With work from Doritos and Pepsi Max, Sky Bet, Audi, the Male Cancer Awareness Campaign, Fox and Coca-Cola.

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