Nissan 'GT Academy USA' by TBWA\Chiat\Day Los Angeles

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Nissan's new ad promotes its sponsorship of a new US show for the Speed channel that takes 16 Gran Turismo 5 gamers and gives them a chance to become a professional race-car-driver.

The reality show is called GT Academy USA and begins this week.


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Released: 19 September 2011

Credits

Nissan north America vice president, Nissan marketing
Sr. manager, media operations & direct marketing group
Sr. planner, lifestyle and event marketing
Director, marketing communications
Sr. manager, marketing communications
Manager, marketing communications
Director, interactive & social media marketing
Sr. manager, social media marketing
PR director
Sony computer entertainment America CEO & president, polyphony digital; creator, Gran Turismo franchise
Director, product marketing
Senior product marketing manager
Associate product manager
Marketing consultant
Marketing consultant
Director, product publicity
Senior manager, public relations
Senior public relations specialist
Sr. director, marketing alliances & activation
Senior marketing partnership manager
Marketing partnership manager
Senior producer
Associate producer
Director, legal and business affairs
Senior paralegal
OMD USA group director
Associate director of digital strategy
Director ignition factory gaming
Strategist
Assistant strategist
Chief creative director
Creative director
Associate creative director
Associate creative director
Copywriter
Executive producer
Producer
Executive business affairs manager
Assistant producer
Promo & web editor
Director of integrated production
Managing director
Account director
Management supervisor
Digital account director
Account supervisor
Assistant account executive
Community manager
Accounting manager
Director of pr

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