Nationwide 'carousel' by 18 Feet & Rising

3.5 2 Votes

Nationwide has launched an ad campaign, the first by 18 Feet & Rising since it won the business earlier this year.

The activity aims to highlight the importance of mutuality. The first TV ad features a carousel symbolising different moments in people's lives.

The film combines live action with stop-frame animation techniques. The campaign broke on ITV during Downton Abbey on Sunday evening (18 September). The ads were created by Johnny Leathers, Max Weiland and Anna Carpen, and directed by Eric Lynne through Partizan.

The director of photography is Chris Doyle, the cinematographer on the award-winning film In The Mood For Love. The as-yet-unreleased soundtrack is Snow Prelude No3 In C Major by Ludovico Einaudi.

Share On:

Released: 20 September 2011


Private View about this creative

Private View: Gerry Moira and Phil Chapman

Private View: Gerry Moira and Phil Chapman

With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Nationwide "on your side for generations" by Nationwide

Despite appointing VCCP to its creative account in March, Nationwide's latest campaign comes from its in-house team.


Nationwide "people" by 18 Feet & Rising