T-Mobile 'the T-Mobile parking ticket' by Saatchi & Saatchi

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Motorists across the UK were given thousands of pounds disguised as parking fines in a new T-Mobile ad by Saatchi & Saatchi.

The spot shows the reactions of unsuspecting drivers as they find that their legally parked cars have been ticketed.

Instead of a fine, the tickets hold a £5, £10, £20 or £50 note and a good-day message from T-Mobile to mark of the launch of its new "You Fix" plan.

The ad was written by Steve Howell and Piers O’Kelly, and art directed by Rick Dodds and Liam Scott. It was directed by Jamie Rafn through Smuggler.

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Released: 20 September 2011

Credits

Brand director, everything everywhere
Head of comms, T-mobile
Senior advertising manger, T-mobile
Executive creative directors
Art director
Account director
Business leader
Producer
Media buying agency
Deputy managing director, MEC
Comms director, MEC
Production company
Director
Editor
UK producer
US producer
Post-production company
Audio post-production company
City/ country

Private View about this creative

Private View: Gerry Moira and Phil Chapman

Private View: Gerry Moira and Phil Chapman

With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis.

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