MCAC 'Rhian touches herself' by JWT London

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The glamour model Rhian Sugden is fronting an ad for Male Cancer Awareness Campaign.

Created by JWT London, the online ad shows the model feeling her body. She finds a pair of testicles in her knickers and checks them for signs of cancer.

The ad, hosted on YouTube and at www.touchingmyself.org, was written and art ?directed by Kevin Masters and Miles Bingham, and directed by Rankin at Rankin Film.

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Released: 21 September 2011

Credits

CEO at MCAC
Executive creative director
Creative director
TV producer
Account director
Director
Production company
Editor
Music supervision
Online seeding

Private View about this creative

Private View: Jon Williams and Ajaz Ahmed

Private View: Jon Williams and Ajaz Ahmed

With work from Doritos and Pepsi Max, Sky Bet, Audi, the Male Cancer Awareness Campaign, Fox and Coca-Cola.

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