British Airways 'aviators' by Bartle Bogle Hegarty

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British Airways has released a multimillion-pound brand campaign, its biggest in a decade, by Bartle Bogle Hegarty.

A 90-second ad premièred on British Airways’ Facebook site (www.facebook.com/britishairways) today (Wednesday, 21 September).

In addition, an online teaser campaign will culminate with the TV version airing on Channel 4 this week.

The ad, which features 13 British Airways staff, showcases the airline's dedication to flying since the first aviators in the 20s. A succession of pilots are shown through the ages. The endline, "To fly. To Serve", is British Airways’ motto.

The spot was created by Justin Moore and Hamish Pinnell, and was directed by Frederic Planchon through Academy Films. Post-production was by MPC.

The ad's voiceover is by the actor Andy Serkis.

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Released: 21 September 2011

Credits

Creative credits for TV campaign
Head of brand engagement
BBH creative team
BBH creative director
BBH TV producer
BBH assistant producer
BBH digital producer
BBH team manager
Strategic business leads
BBH strategy director
BBH commercial strategy director
Production company
Director Frederic Planchon
Producer
Post-production
Editor/editing house
Photographer
Creative credits for print campaign
Head of brand engagement
BBH creative team
BBH creative director
BBH team manager
Strategic business leads
BBH strategy director
BBH commercial strategy director
BBH team director
BBH print assistant producer
BBH print producer
BBH head of design

Private View about this creative

Private View: Gerry Moira and Phil Chapman

Private View: Gerry Moira and Phil Chapman

With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis.

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