Xerox 'ready for real business' by Y&R New York

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Xerox has launched two spots as part of its "ready for real business" campaign.

They take a light-hearted look at what might happen if well-known brand icons, such as the Michelin Man or a Virgin America flight attendant, were forced to handle their back-office processes themselves rather than leaving them in the capable hands of Xerox.

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Released: 26 September 2011

Creative in this campaign:

Credits

Global Creative Director: Tony Granger Chief Creative Officer: Jim Elliot
Executive VP, global creative director
Creative director
Associate creative director/art director
Associate creative director/copywriter
Executive producer, content production
Director of content production
Assistant producer
Production company
Director
Executive producer
Line producer
Director of photography
Editing house
Editor
Assistant
Producer
Sound designer
Animation company
FXs company
Audio company
Mixer

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