Xerox 'ready for real business' by Y&R New York

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Xerox has launched two spots as part of its "ready for real business" campaign.

They take a light-hearted look at what might happen if well-known brand icons, such as the Michelin Man or a Virgin America flight attendant, were forced to handle their back-office processes themselves rather than leaving them in the capable hands of Xerox.

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Released: 26 September 2011

Creative in this campaign:


Global Creative Director: Tony Granger Chief Creative Officer: Jim Elliot
Executive VP, global creative director
Creative director
Associate creative director/art director
Associate creative director/copywriter
Executive producer, content production
Director of content production
Assistant producer
Production company
Executive producer
Line producer
Director of photography
Editing house
Sound designer
Animation company
FXs company
Audio company

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