Twinings 'gets you back to you' by AMV BBDO

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Abbott Mead Vickers BBDO has created a £5 million integrated campaign for the tea brand Twinings, which will break on 1 October during ITV's The X Factor.

An animated TV ad aims to highlight the calming role Twinings can play in women's lives.

It focuses on a woman's emotional journey as she struggles to navigate stormy waters at sea, but is then restored with Twinings.

The campaign was made in conjunction with Freud, ZenithOptimedia,Grand Union and Visual Latina. It was written by Paul Brazier and Diane Leaver, art directed by Brazier and Simon Rice, and directed by Kylie Matulick through Psyop LA.

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Released: 29 September 2011

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Private View: Robert Campbell and Spencer McHugh

Private View: Robert Campbell and Spencer McHugh

Featuring work from Thomson, the Department for Communities and Local Government, McCain, Twinings, Asus and Intel, and Castello

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