Fox 'The Walking Dead' by Red Bee Media

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To promote season two of Fox's 'The Walking Dead' Red Bee Media has created a personalised Facebook app.

The app centres on a film that immerses the viewer into the show and lets the user experience what it’s like to be amongst the ‘walking dead’.

Through Facebook Connect and users’ own webcams users get a personalised survivor experience, which includes photos of the users’ Facebook friends appearing in the film, amongst other personal data. The app goes live early October and will run across the Facebook pages of over 20 global markets.

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Released: 30 September 2011

Credits

Sr. director of marketing & communications FOX international channels
Creative director
Technical director

Private View about this creative

Private View: Jon Williams and Ajaz Ahmed

Private View: Jon Williams and Ajaz Ahmed

With work from Doritos and Pepsi Max, Sky Bet, Audi, the Male Cancer Awareness Campaign, Fox and Coca-Cola.

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Private View: Jon Williams and Ajaz Ahmed

Private View: Jon Williams and Ajaz Ahmed

With work from Doritos and Pepsi Max, Sky Bet, Audi, the Male Cancer Awareness Campaign, Fox and Coca-Cola.