McCain 'chip perfection' by BMB

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Beattie McGuinness Bungay has created an animated TV spot for McCain.

The ad, which launched with a 40-second version during The X Factor on Saturday 1 October, showcases the loving care and attention that goes into making McCain chips, from planting seeds to testing the product for qualities such as "desirability".

The spot was written and art directed by Julia Martens, and directed by Matthias Hoene through Partizan.  Post-production was through The Mill with audio post-production from Wave.

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Released: 06 October 2011

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Head of brand, McCain (GB) foods ltd.
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Private View about this creative

Private View: Robert Campbell and Spencer McHugh

Private View: Robert Campbell and Spencer McHugh

Featuring work from Thomson, the Department for Communities and Local Government, McCain, Twinings, Asus and Intel, and Castello

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