Nestlé Waters 'Arrowhead' by McCann Erickson

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In an animated spot by McCann Erickson New York, a group of forest creatures aim to get people hooked on Arrowhead water.

The campaign, which is made up of five spots, was written by Don Wilhelmi and art directed by Joseph Carreno.

It was directed by Andy Hall through Elastic. The designers were Chris Sanchez and Max Ulicheney. Set construction and photography was by New Deal Studios.

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Released: 06 October 2011

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