Castello 'the House of Castello' by Mother

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The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food's premium cheese brand Castello.

The Marquis, who is the head of the House of Castello, is a fun-loving man with a passion for cheese, women and wild parties.

Set in a castle in the 18th century, but with a modern twist, the spot features costumes and wigs designed by Lady Gaga's stylist.

The ad, which breaks in the UK this week, has already aired in other European markets.

It was directed by Jonas Akerlund, who has created music videos for Lady Gaga, Beyoncé, The Prodigy and Madonna. The narration is by Michael Gambon and James Dreyfus.

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Released: 07 October 2011

Credits

Senior Brand Manager, Castello and Apetina
Art director
Copywriter
Planner: Mother
Agency producer TV
Agency producer print
Photographer
Director
Producer
Production company
Post production
Audio post production
Sound design/music
Media agency

Private View about this creative

Private View: Robert Campbell and Spencer McHugh

Private View: Robert Campbell and Spencer McHugh

Featuring work from Thomson, the Department for Communities and Local Government, McCain, Twinings, Asus and Intel, and Castello

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