LOCOG 'sport like never before' by McCann Worldgroup

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LOCOG has launched an advertising campaign to promote the Paralympic Games in 2012.

The South African sprinter Oscar Pistorius is among the Paralympians featured, in an image underlining his incredible speed. When presented with the campaign, he remarked: "I love it, I’ve got goose bumps!"

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Released: 10 October 2011

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