LOCOG 'sport like never before' by McCann Worldgroup

5.0 2 Votes

LOCOG has launched an advertising campaign to promote the Paralympic Games in 2012.

The South African sprinter Oscar Pistorius is among the Paralympians featured, in an image underlining his incredible speed. When presented with the campaign, he remarked: "I love it, I’ve got goose bumps!"

Share On:

Released: 10 October 2011

1 2 3 4 5

View Sizes

Credits

Creative directors
Copywriter
Art director
Managing partner
Account manager
Planner
Designer
Illustrator
blog comments powered by Disqus

Related News

Locog 'London 2012 Festival' by McCann London

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print and digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next year's Games.

London 2012 'games maker' by McCann Worldgroup

London 2012 'games maker' by McCann Worldgroup

McCann Worldgroup has launched an integrated marketing campaign to promote the London 2012 Volunteering Programme, for LOCOG.