Canal+ 'the bear' by BETC Euro RSCG

4.8 3 Votes

The French broadcaster Canal+ is launching a TV, cinema and online advertising campaign to help highlight its commitment to cinema.

Created by BETC Euro RSCG, the humorous campaign introduces Paul Bearman, a bearskin rug that has come to life to follow his dreams of becoming a film director.

The activity marks the first major brand campaign launched by Canal+ since "closet", which was named by The Gunn Report as the most-awarded film in the world in 2010.

The TV ad was created by Stéphane Xiberras, Eric Astorgue and Jean-Christophe Royer. It was directed by Matthijs van Heijningen through Soixante Quinze.

Share On:

Released: 12 October 2011

Related Creative:

Credits

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus