British Gas 'parachute' by CHI & Partners

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British Gas has launched an ad campaign by CHI & Partners.

The brief was "to highlight the superior quality and service their HomeCare offers versus competitors".

The animated ad features a British Gas man parachuting in to the rescue of customers.

It was created by Liz Oakley and Rob Ferrara, and directed by Guilherme Marcondes through Hornet Inc. The media agency was Carat. Audio was through The Jungle Group.

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Released: 17 October 2011

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