Mini 'another day, another adventure' by WCRS

4.8 2 Votes

As part of the Mini Coupé launch campaign, WCRS has created an outdoor campaign across a combination of large format, special builds and Transvision screens.

The car features in a series of everyday scenarios alongside stuck-on transfers of characters including cowboys and dinosaurs.

On selected sites over the course of two weeks, the characters will move, creating and evolving an adventure starring the Mini Coupé.

Share On:

Released: 17 October 2011

  • Mini cowboy

    Mini cowboy

  • Mini dinosaur

    Mini dinosaur

  • Mini safari

    Mini safari


Related Creative:


Creative director
Account handling
Media agency
Media partner

Private View about this creative

Private View: Dave Trott and Adam Berg

Private View: Dave Trott and Adam Berg

Featuring work from Mini, Lynx, Morrisons, McDonald's, Sony and Pretty Polly.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mini 'Mini orchestra' by WCRS

Mini 'Mini orchestra' by WCRS

To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just car horns.

Mini France 'Mini store' by DDB Paris

Mini France 'Mini store' by DDB Paris

DDB Paris has transformed Mini cars into stores, complete with a salesman, brochures and opening hours, as part of a campaign in France to get more people to book a test drive.