Mini 'another day, another adventure' by WCRS

4.8 2 Votes

As part of the Mini Coupé launch campaign, WCRS has created an outdoor campaign across a combination of large format, special builds and Transvision screens.

The car features in a series of everyday scenarios alongside stuck-on transfers of characters including cowboys and dinosaurs.

On selected sites over the course of two weeks, the characters will move, creating and evolving an adventure starring the Mini Coupé.

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Released: 17 October 2011

  • Mini cowboy

    Mini cowboy

  • Mini dinosaur

    Mini dinosaur

  • Mini safari

    Mini safari

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Private View about this creative

Private View: Dave Trott and Adam Berg

Private View: Dave Trott and Adam Berg

Featuring work from Mini, Lynx, Morrisons, McDonald's, Sony and Pretty Polly.

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