Orange 'what's your IQ?' by Ogilvy & Mather, France
Ogilvy in France has created a Facebook app, called FPA (Favourite Profile Awards), which intuitively monitors and measures a user's profile influence on the social network, for Orange.
Users log on to Orange's M6 Mobile Facebook page to access the FPA tab. Once they have applied, their influence score is calculated based on their Facebook activity, such as the number of likes and comments they receive.
The highest score will be designated as the FPA of the period and promoted on the app. The app will also identify and promote the best content shared by fans. It is available at Facebook.com/m6mobile and is accompanied by a TV campaign in France.