Thomson Holidays 'quality time' by BMB

3.9 8 Votes

TUI UK & Ireland is launching its biggest-ever brand campaign for Thomson Holidays, with a 90-second ad during this weekend's X Factor (22 October).

The company has invested £5 million in the campaign, which takes ownership of "quality time" and was created by Beattie McGuinness Bungay. The creative director on the ad was Trevor Beattie.

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Released: 19 October 2011

Credits

Head of marketing
Copywriters
Art directors
TV producer
Media agency
Media planner
Director
Production company
Post-production
Audio post-production

Private View about this creative

Private View: Robert Campbell and Spencer McHugh

Private View: Robert Campbell and Spencer McHugh

Featuring work from Thomson, the Department for Communities and Local Government, McCain, Twinings, Asus and Intel, and Castello

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Thomson's follow-up to last year's "quality time" spot aims to convey that the company offers unique holiday experiences.