Clover Lighter 'life lovers' by Grey London
A new Clover ad by Grey London features the "Clover Lighter" choir performing a reworked version of Can I Kick It? by Lou Reed. The choir is a collection of people with an average age of 73 selected from around the country.
The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country.
Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir and enter a competition.
The work was created by Vicky Maguire and Jay Marlow, and directed by Jake Nava through Cherry.