Clover Lighter 'life lovers' by Grey London

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A new Clover ad by Grey London features the "Clover Lighter" choir performing a reworked version of Can I Kick It? by Lou Reed. The choir is a collection of people with an average age of 73 selected from around the country.

The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country.

Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir and enter a competition.

The work was created by Vicky Maguire and Jay Marlow, and directed by Jake Nava through Cherry.

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Released: 28 October 2011

Credits

Head of marketing BSM
Group brand manager
Executive creative director
Creative director
Agency producer
Business
Account manager
Production company
Producer
Director
Editing company

Private View about this creative

Private View: George Prest and Daryl Fielding

Private View: George Prest and Daryl Fielding

This week featuring work from BBC, London 2012, Barnardo's, Clover, Drinkaware and Google.

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